client success story
Callbox Breeds New Customers For HR Consultancy Leader [CASE STUDY]

Callbox Breeds New Customers For HR Consultancy Leader

Sales Appointments
15
MQLs
291
Net New Prospects
400+
Industry
Workforce Planning & Strategy, Human Resource Management, HR Consultancy
Location
Australia
Headquarters
Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia (QLD, NSW, VIC, Perth)
Target Industries
All including government sector (except competitors) 1000 employees and up
Target Contacts
Owner, CxO, HR Director, HR Manager, Managing Director

The Client

The Client is a strategic workforce planning company that provides innovative human resource solutions, and stands on a mission to help companies achieve strategic objectives through workforce planning, analytics and strategy.

The Challenge

In the latter years of the company’s operation, the Client realized some exigencies in keeping up with the demands in acquiring customers. The slacken number of new customers in the database urged the Client to decide on taking new marketing options that can help them cope with the problem. A lead generation program was plotted to carry out the Client’s goal to acquire new and more customers.

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