Callbox Boosts Leads for a Global Logistics Titan

The Client

The Client is a global leader in the logistics and transportation industry. Providing comprehensive e-commerce and business services, they facilitate international trade through an extensive range of solutions including express parcel delivery, freight forwarding, and supply chain management.

The Challenge

In the highly competitive US logistics and transportation market, the Client faced significant challenges in generating and nurturing high-quality leads, along with the necessity for a more targeted approach in identifying and engaging key accounts. Despite offering a comprehensive array of services crucial for international trade, their efforts to broaden their market reach and enhance visibility were hampered.

This necessitated a shift towards a more focused and data-driven approach to marketing, aimed at better aligning their advanced logistics solutions with the needs and perceptions of potential clients across the US.

Recognizing the complexity of these challenges, the Client sought a marketing partner to develop and implement a customized lead generation and appointment-setting strategy to transform their market visibility, enhance brand recognition within the logistics industry, and secure a steady stream of high-quality leads.