Callbox ABM Workflow Brought Success Hit Rates for IT Lead

The Client

The Client is a 20-year old IT company that provides professional services and technical writing services that cover Solution Design Documentation, Technical Proposal, Installation Guide, Disaster Recovery Guide, and User Guide.

The Challenge

The Client wanted to expand in other locations to reach more SMEs who wanted to benefit from their cloud technology, but would not want to add more sales resources. So, they looked for a third party lead generation company that can provide a profiled list of target contacts, and one who uses multiple marketing channels to ensure accuracy to reach relevant contacts within target timelines.

The Client shortlisted three lead generation companies, but Callbox was the most active to follow-up, and presented a customized proposal that suited their needs, and was recommended by one of its colleagues.

Results

The 6-month Account-Based Marketing Lead Generation and Appointment Setting campaign generated 81 Sales Qualified Leads, 291 Marketing Qualified Leads, 42 Follow-ups,15 Opt-in Requests for Information, and 192 Social Media Connections.