Callbox ABM Lead Generation Campaign Powered Energy Leader’s Client Base
Sales Appointments
203
Requests for Information
19
MQLs
45
Social Media Connections
642
Industry
Consulting (Solar)
Location
Australia
Headquarters
Sydney, Australia
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia
Target Industries
SME, all types except competitors
Target Contacts
Business Owners/Directors/Managers
The Client
The Client is a Sydney-based electricity retailer that is rapidly growing in the market, providing integrated energy solutions to businesses of all types and sizes.
The Challenge
The solar industry had its best and worst days in history when consumer demand on renewables increased, but pricing and integration problems were obstacles to greater deployment. However, this did not keep the Client from reaching its goals. Focusing on its strength to drive profit amid ebbing system prices, the Client opted to outsource its logistics with third-party providers, and Callbox, for its marketing efforts to boost customer acquisition.
