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Case Study

Callbox ABM Lead Generation Campaign Pooled New Clients For HR Leader

Client

  • HR
  • Sydney
  • HQ: Australia

Target Market

  • Australia
  • Education and Health, Financial, IT, Public Administration, Professional and Business Services, Transportation and Management Consulting
  • HR Director, Manager and relevant HR contacts
72
Sales Appointments
534
MQLs
596
Social Media Connections

The Client

The Client is a premier human capital management solutions provider, and has been servicing Sydney with comprehensive recruitment, education, migration and human resource consulting for over fifteen years. Its wide range of in-demand services and customized advice have helped businesses hire the best-fit candidates.

The Challenge

The influx of talent that made it overwhelming for recruiters to choose, lack of speed in the hiring process due to insufficient qualified applicants and out of date strategies were among the major problems that the Client faced.

The need for new tools was incontestable, but the Client forewent the idea as the length of the implementation process might prolong the agony. Nonetheless, they found the best alternative action which is to outsource their lead generation efforts from an expert.

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