Callbox ABM Delivered Beyond Target MQLs for Cloud Computing Leader
Client
- Software
- Malaysia
- HQ: USA
Target Market
- Malaysia
- Automotive, Education, Federal, Financial, Healthcare, Legal, Manufacturing, Media & Entertainment, Oil & Gas, Pharmaceuticals & Life Sciences, Retail, Service Providers, State & Local Government
- CIO, VP/Director of IT, Cloud Teams and Architects, CFO
The Client
The Client is a Malaysian counterpart of a cloud computing network that sells software, cloud services, and software-defined storage. Their products include Hyperconverged Infrastructure, DevOps & IT Operations, Security, Storage & Data services, Business Continuity, Cloud Services, and End User Computing Services.
The Challenge
Being a trusted name by more than 19,000 companies worldwide, the Client strives to meet its customers’ expectations in transforming their business through its trouble-free and cost-effective solutions that eliminate the pain points of legacy IT operations.
In order to carry out these functions more effectively, the cloud computing leader structured a partner ecosystem which includes resellers, system integrators, OEM partnerships, consulting partners, technology alliances, service providers, and training partners. Callbox was among the latest inclusion in the partner pack.
The Client saw Callbox’s Multi-Channel to be more aligned with their marketing requirements than the other lead generation agencies’ proposed programs.
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