client success story
Callbox ABM Delivered Beyond Target MQLs for Cloud Computing Leader

Callbox ABM Delivered Beyond Target MQLs for Cloud Computing Leader

Sales Appointments
63
MQLs
518
Webinar Registrations
43
Industry
Software
Location
Malaysia
Headquarters
USA
Campaign Type
Lead Generation, Webinar Marketing
Target Location
Malaysia
Target Industries
Automotive, Education, Federal, Financial, Healthcare, Legal, Manufacturing, Media & Entertainment, Oil & Gas, Pharmaceuticals & Life Sciences, Retail, Service Providers, State & Local Government
Target Contacts
CIO, VP/Director of IT, Cloud Teams and Architects, CFO

The Client

The Client is a Malaysian counterpart of a cloud computing network that sells software, cloud services, and software-defined storage. Their products include Hyperconverged Infrastructure, DevOps & IT Operations, Security, Storage & Data services, Business Continuity, Cloud Services, and End User Computing Services.

The Challenge

Being a trusted name by more than 19,000 leading companies worldwide, the Client strives to keep up with its customers’ expectations in transforming their business through its trouble-free and cost-effective solutions that eliminate the pain points of legacy IT operations.

In order to carry out these functions more effectively, the cloud computing leader structured a partner ecosystem which includes resellers, system integrators, OEM partnerships, consulting partners, technology alliances, service providers, and training partners. Callbox was among the latest inclusion in the partner pack.

The Client saw Callbox’s Account-based Marketing Multi-Channel to be more aligned with their marketing requirements than the other lead generation agencies’ proposed programs.

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