Client Success Story
Callbox ABM Concluded Top ICT’s Quest for Success

Callbox ABM Concluded Top ICT’s Quest for Success

Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia, Philippines
Target Industries
All (Except Telco, Cybersecurity, System integrators and Public Sectors)
Target Contacts
SVP/EVP/VP/Director/ Manager - IT, Network, Security, Procurement Heads, CTO, CIO, CSO/CISO, CFO

The Client

The Client is a boutique Internet solutions provider, and the first to commercialize numerous connectivity technologies in Singapore (HQ). It also operates in Malaysia and the Philippines, providing a wide range of services such as Connectivity, Cybersecurity, Secure SD WAN, Data Center Services, Productivity & Remote Work Solutions, and SME Solutions, helping many businesses build and transform their network and security infrastructure, securely move to the cloud, and achieve their digital agenda

Lines of Business
Global Connectivity, Managed Network, and Managed Security Solutions

The Challenge

The Client was looking for a telemarketing partner for a couple of reasons: to assist them in promoting their recently launched SECURE SD-WAN: Converged Network + Security Solution services, and to cater customers’ needs in a more personalized manner via voice, email, and chat channels.

Unsure of who to work with on the project, the ICT leader shortlisted lead generation agencies from online which they believed were the top and with most client reviews, and considered some referrals from channel partners at the same time.

After several proposal reviews with a number of providers, they decided to work with Callbox because of the latter’s cohesive and comprehensive approach, and the wide range of services it provides, that are very much aligned with their focus which is business results over process and activities.


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