client success story

Callbox ABM Campaign Mounts High Converting SQLs for Information Management Firm

Sales Appointments
60
MQLs
46
Social Media Connections
520
Industry
Information Technology
Location
Asia, Latin America, Canada, ANZ, USA, EMEA
Headquarters
USA
Campaign Type
Lead Generation, Appointment Setting, Webinar Marketing
Target Location
Singapore, Thailand, Malaysia, Indonesia
Target Industries
Wholesale, Retail, Finance, Insurance, Real Estate, Leisure & Entertainment, Airlines, E-commerce, Telecom, Manufacturing, Energy, Pharmaceutical, Transportation & Logistics, FMCG
Target Contacts
Head of Development, Owner, C-level, Directors

The Client

The Client is a global IT company dedicated to storing, protecting and managing information and assets, offering a broad range of products and services such as Data Centers, Intelligent Content Platforms, Document Scanning & Workflow Automation, Information Governance Advisory Services, Iron Cloud Data Management, Inventory Management & Reporting, Software Escrow, Secure Shredding, Secure IT Asset Disposition, and Secure Storage. A trusted brand by the Fortune 1000 companies from critical business information to geological samples, and works of fine art to original recordings of treasured artists.

The Challenge

The Client wanted to heighten brand awareness for their portfolio of information management products and advisory services among their target audience. Part of the plan was to work with channel partners, and third party providers who can provide marketing schemes that can help them keep up with fast changing business demands.

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