Big Tech Brand Reaps Rewards from Long term Partnership with Callbox [CASE STUDY]

Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox

68
Appointments
24
Confirmed Attendees
42
Follow-ups
Industry
IT Products and Services, Information Technology
Location
Singapore (SG)
Headquarters
Singapore (SG)
Campaign Type
Appointment Setting
Target Location
Indonesia (IND), Malaysia (MY), Myanmar (MYA), Philippines (PH), Singapore (SG), Thailand (TH), Vietnam (VT)
Target Industries
Manufacturing
Target Contacts
Third-Party Agencies

The Client

The Client distributes and markets a diverse portfolio of IT, industrial, construction, automotive, digital media, and consumer products. The company operates in seven Southeast Asian countries and is headquartered in Singapore.

The Challenge

Marketing in complex-sale verticals, such as IT and manufacturing, carries a special set of challenges. The conversion funnel is usually longer and nonlinear, and the process requires connecting with multiple decision-makers. That’s on top of the relatively steep learning curve needed to understand and communicate what the product or service brings.

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