B2B Mobile Marketplace Gets Clear Buying Signals from New Prospects
73 Qualified Appointments
116 Completed Leads
11 Potential New Customers
Industry
Software
Location
Van Nuys, CA
Headquarters
Van Nuys, CA
Campaign Type
Appointment Setting
Target Location
United States
Target Industries
Food & Beverage, Retail Trade, Services
Target Decision Makers
Owner, Restaurant Manager, Marketing Manager, General Manager
The Client
The Client is a CA-based software company that offers a cloud-based mobile e-commerce platform for various types of hospitality business establishments. The company sells to small- to medium-sized retail shops, food and drinking places, and other hospitality establishments across the United States.
The Challenge
The Client designs and develops an integrated digital marketplace that helps SMB operators of hospitality establishments to boost mobile visibility. Its primary app allows companies to attract foot traffic by improving their discoverability via local and mobile searches.
As a small and nimble player in the B2B digital marketplace vertical, the Client wants to move fast and maintain its growth momentum, especially now with the threat of new entrants looming over the horizon.
This led the company to adopt proactive growth hacking initiatives that combine both inbound and outbound marketing strategies. Recently, the Client decided to outsource most of its outbound prospecting operations, so that its in-house marketing team could focus on handling inbound leads and nurturing warm opportunities.
The Client was very clear about its requirements for an outsourced marketing partner. First, the provider needed to have adequate resources to cover a USA-wide campaign. Second, the agency must be able to support targeted outreach across the different segments the Client was looking to enter.
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