CS_OTH_Automotive-Manufacturers-Sales-Maven-Drove-90-New-Leads-with-Callbox-ABM-Lead-Generation-Appointment-Setting-Campaign

Automotive Manufacturers Sales Maven Drove 90+ New Leads with Callbox ABM Lead Generation & Appointment Setting Campaign

92 Sales Appointments

108 MQLs

200 For Follow-ups

Industry
Automotive
Location
MI, USA
Headquarters
USA
Campaign Type
Lead Generation & Appointment Setting
Target Location
US States including, but not limited to, West Virginia, Pennsylvania, Wisconsin, Illinois, Kentucky, and Indiana
Target Industries
Performance automotive aftermarket distributors, retailers, manufacturers and installers
Target Decision Makers
C-suites, VPs, Directors, Head of Marketing Sales & Marketing, BDMs

The Client

The Client is a seasoned automotive manufacturer sales agency that caters clients from the performance automotive aftermarket and OEMs in the United States. Their four decades of experience in the business honed their knowledge and understanding of the performance and accessory business from a product sales and marketing viewpoint of the automotive industry which made them one of the trusted providers in the region.

The Challenge

As an experienced driver in the automotive manufacture sales sector, the Client took action on the issues but prioritized the one that directly presses them – acquiring qualified leads. The problem called to employ marketing tactics that generate sales-qualified leads, leveraging on content and other helpful resources to draw more interested customers. It also sparked a need to enlist the help of a marketing expert who understands their pain points and equipped to address the challenge.

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