Client Success Story
CS Adtech Growth with Callbox

Boosting AdTech Growth with B2B Lead Generation Services

Marketing Qualified Leads
56
Sales Appointments
32
Social Media Connections
247
Industry
Advertising Technology (AdTech)
Location
USA
Headquarters
New York, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
All over the US
Target Industries
Retail, Financial Services, Media & Publishing, Consumer Electronics, Travel & Hospitality, E-commerce, Telecommunications, Healthcare, SaaS
Target Contacts
Chief Marketing Officers (CMOs), Digital Marketing Directors, Programmatic Media Buyers, Heads of Advertising, Marketing Operations Managers

The Client

The Client is a global advertising technology firm known for pioneering programmatic media solutions. Its flagship platform empowers enterprise marketers to plan, execute, and optimize cross-channel digital campaigns using real-time bidding and advanced audience targeting. With a strong presence in the U.S. and a growing interest in international expansion, the company supports data-driven advertising for some of the world’s largest brands and agencies.

The Challenge

Despite offering a robust programmatic platform, the Client struggled to scale their lead gen efforts across mid-sized and large enterprises in the U.S. With increasing competition in the AdTech space, their internal sales team lacked the bandwidth and tools to consistently engage high-value prospects. Fragmented buyer personas and long sales cycles further slowed growth.

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