Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers (Featured Image)

Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers

89
Sales Appointments
134
MQLs
7,909
Accounts touched
Industry
Managed IT, IT Consulting, Cloud Services
Location
Sunnyvale, CA
Headquarters
Sunnyvale, CA
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States
Target Industries
Manufacturing, Industrial, Media, F&B
Target Contacts
IT Manager, IT Director, CIO, CTO

The Client

The Client provides managed IT and IT consulting services to manufacturing, industrial, food and beverage, and media organizations throughout the United States. The company specializes in IT support, advisory, cloud, procurement, and networking solutions.

The Challenge

Callbox has been a key partner in the Client’s customer acquisition program. The Client outsources much of its prospecting activities to Callbox and receives the bulk of its outbound leads and appointments from Callbox campaigns carried out regularly throughout the year.

During the campaign for the second half of the year, Callbox implemented an account-based appointment setting strategy. This was in support of the Client’s recent adoption of an ABM approach for acquiring new business. The Client wanted Callbox to help them initiate this process, so that their reps can focus on moving the sales conversation forward.

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