The Client is an American packaging company serving more than 5,000 customers globally with flexible and sustainable solutions. Apart from expanding the life cycle of products, the solutions and technologies they use help reduce waste and resource wastage.
To live up to their commitment to provide quality, innovative and sustainable solutions, the Client draws support from their global team of tech lab experts that provide them unmatched source of knowledge on research and development, testing and analysis, learning and development, networking, machine trials and digitals.
The workflow from the labs to the production centers is seamless, however, periodically humps on marketing and distribution channels. The packaging expert considered several approaches to address the issue, but finally settled on outsourcing marketing and distribution strategies from a third party provider.