ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm

86 Sales Appointments

144 MQLs

4,993 Accounts Reached

Industry
Managed Cloud
Location
Austin, TX
Headquarters
Austin, TX
Campaign Type
Appointment Setting
Target Location
Ohio, New York, Pennsylvania, Maryland…
Target Industries
Manufacturing, Distribution, Banking, Insurance
Target Decision Makers
CIO, CTO, CFO, CEO, Managing Director

The Client

The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Client primarily targets organizations operating in industries with complex regulatory and compliance requirements.

The Challenge

The Client wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states.

Despite making some progress with their newly launched ABM program, The Client, understood that they need to scale up in order to make their funnel numbers work.

The company set three main goals that their partner marketing agency should help them achieve:

  1. Increase the quantity and quality of target accounts in all Tier 2 sub-segments
  2. Navigate each target account’s org chart to identify all relevant decision makers
  3. Initiate contact and set the stage for the Client’s reps to convert and close promising prospects

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