ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm (Featured Image)

ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm

86
Sales Appointments
144
MQLs
4,993
Accounts Touched
Industry
Managed Cloud
Location
Austin, TX
Headquarters
Austin, TX
Campaign Type
Lead Generation, Appointment Setting
Target Location
Ohio, New York, Pennsylvania, Maryland…
Target Industries
Manufacturing, Distribution, Banking, Insurance
Target Contacts
CIO, CTO, CFO, CEO, Managing Director

The Client

The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Client primarily targets organizations operating in industries with complex regulatory and compliance requirements.

The Challenge

The Client wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states.

With the help of its newly launched ABM program, the company has already made some progress toward this planned expansion.  The Client, however, understood they need to scale this up in order to make their funnel numbers work. They aimed to apply a tiered approach at selecting accounts during the program’s second year.

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