ABM Amped Up Brand Awareness and Potential Leads for Cybersecurity Leader
The Client is a cybersecurity leader that helps build, scale and manage security across cloud, hybrid and traditional environments, providing a wide range of products and solutions such as Physical & Virtual Firewalls, Advanced Threat Protection, and Email Security.
The Client recently upscaled a suite of their product offerings and integrations to help businesses address issues such as:
- being able to protect the company’s data from external threats and misuse
- secure remote access encrypting all traffic across from the internet
- allow to determine types of data that can leave the site
- monitor and control user access
- integrating a real-time application visualization dashboard and analysis tools
- enables IT managers to visualize all application traffic and determine application bandwidth consumption based on real-time information
- application control in firewalls can limit or control applications such as social media
The cybersecurity company looked for an outsourced lead generation partner who can provide them with a large database of contacts and a multi-channel track to reach and engage more potential customers. The targets included some key countries in the APAC region as the product upgrades were specifically designed for end-users in this market.