The Client is an independent 35 year old accounting firm that offers Audit and Assurance, Liquidations, Corporate Secretarial, Taxation, Due Diligence, Forensic Investigations, Litigation Support, Valuations, Data Analytics, Immigration and International Group Restructuring to multinational clients in Singapore. It is one of the “Big 4” financial firms in the city-state, and was ranked number one by DFK Asia Pacific and International Accounting Bulletin for two consecutive years.
The recent years have shown indistinct progress in the business, and customer acquisition downscaled by 20%. The Client tried to enhance in-house strategies by adding more staff, hoping to engage more target prospects and generate new potential customers, but such a move did not draw good results. They decided to outsource a lead generation campaign.