Client Success Story
A “Big 4” Accounting Firm Wins New Leads with Full Suite ABM Campaign

A “Big 4” Accounting Firm Wins New Leads with Full Suite ABM Campaign

Sales Appointments
Social Media Connections
Campaign Type
Lead Generation, Appointment Setting
Target Location
Target Industries
Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Transportation and Public Utilities, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, Services
Target Contacts
Finance Managers/Directors, Account Managers, IT Managers/Directors, Financial Controllers, HR Managers/Directors, C-suite, Accountants, Business Owners

The Client

The Client is an independent 35 year old accounting firm that offers Audit and Assurance, Liquidations, Corporate Secretarial, Taxation, Due Diligence, Forensic Investigations, Litigation Support, Valuations, Data Analytics, Immigration and International Group Restructuring to multinational clients in Singapore. It is one of the “Big 4” financial firms in the city-state, and was ranked number one by DFK Asia Pacific and International Accounting Bulletin for two consecutive years.

The Challenge

The recent years have shown indistinct progress in the business, and customer acquisition downscaled by 20%. The Client tried to enhance in-house strategies by adding more staff, hoping to engage more target prospects and generate new potential customers, but such a move did not draw good results. They decided to outsource a lead generation campaign.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy