World’s No .1 CRM Got On Holiday Rush & Engaged More Customers with Callbox Lead Generation
Sales Appointments
108
MQLs
164
Potential Leads
793
Industry
Software
Location
Asia Pacific, Americas, Europe, Middle East, and Africa
Headquarters
Singapore (Regional), California, USA (Corporate)
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Indonesia, Thailand
Target Industries
Financial, Communications, Retail, Consumer Goods, Manufacturing, Healthcare & Life Sciences, Public Sector, Higher Education, Media, Transportation & Hospitality, Automotive
Target Contacts
Marketer, Sales, IT Decision Makers, Service (Sales or Marketing Functions, IT), Small and Medium Business Owners
The Client
The Client is the world’s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. They have been a Callbox partner for nearly a decade.
The Challenge
The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collaterals via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.
