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Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader

353
Confirmed RSVPs
656
Requests for Information
394
Follow-ups
Industry
Computer Programming, Data Processing and Other Computer Related Services, Customer relationship management (CRM)
Location
Singapore
Headquarters
United States
Campaign Type
Event Marketing, Call-to-Invite
Target Location
Singapore (SG), Hong Kong (HK)
Target Industries
High Tech, Retail Trade, Finance, Professional Services, Manufacturing, Healthcare and Life Sciences
Target Contacts
IT Professionals

The Client

The Client is the Asia-Pacific unit of a USA-based cloud computing company that provides CRM solutions to business and enterprise customers. Its main product line is its suite of on-demand, cloud-based CRM platform available to users on a subscription basis. The Client also offers a number of other cloud-enabled tools for customer service and support as well as for sales team collaboration.

The Challenge

With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press.

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