client success story
Lead generation campaign success image for Signage Leader Won Rebranding Campaign with Callbox Account-based Marketing

Signage Leader Won Rebranding Campaign with Callbox Account-based Marketing

Sales Appointments
90
MQLs
72
Social Media Connections
265
Industry
Marketing and Advertising
Location
VA, USA
Headquarters
VA, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA-wide
Target Industries
Arenas & Stadiums, Automotive, Corporate, Financial, Food Service, Healthcare, Rental and Retail
Target Contacts
C-Suite, CFO, CMO, Sales & Marketing Directors/Managers, BDM, Product Marketing VP, IT Director

The Client

The Client is a strong 50-year-old visual branding solutions, architectural branding, innovative advertising solutions, and lighting and maintenance provider, spanning from the states of Virginia, Georgia, Florida, and California, across multiple industries.

The Challenge

As part of their goal to broaden their solutions and common sense integration of digital technology, the Client decided to rebrand and explore other customer acquisition strategies and extend their reach to more states. But, the process was not easy, and required a third party’s expertise to help them retell their story and send the right message to target prospects.

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