client success story

MSP’s 14-Month ABM Campaign Generated 700 Appointments

Potential Leads
Net New Prospects
Information Technology (IT) / Software
North America (NA), South America (SA), Europe (EU), The Middle East (ME), Africa (AF), Asia Pacific (APAC)
North America
Campaign Type
Lead Generation, Appointment Setting
Target Location
Target Industries
Retail, Transportation & Logistics, Manufacturing & Distribution, Field Service & Sales
Target Contacts
CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company

The Client

The Client is a leading provider of Managed B2B e-Commerce solutions that simplify integration, automate business processes and enhance collaboration and visibility across global trading partners.

The Challenge

Prior to working with Callbox, the Client employed a number of lead generation companies, but most of which resulted in low conversions due to poor lead quality brought by lists with poorly verified contacts, and the lack of probing efforts to uncover prospects’ needs.

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