client success story

MFA Provider Raced from Meetings to Proposals with Callbox ABM Campaign

Sales Appointments
66
MQLs
30
Social Media Connections
93
Industry
Software
Location
USA, Australia (AU), Argentina (AR)
Headquarters
Texas (TX), USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia (AU), New Zealand (NZ)
Target Industries
Mining, Construction, Manufacturing, Transportation and Public Utilities, Retail Trade, Finance, Insurance, Real Estate, Services, Public Administration
Target Contacts
IT Manager/Director, IT Administrator, Network Security Manager

The Client

The Client is a leading independent multi-factor authentication solution provider, serving customers across the globe including banking, governments and corporate enterprises.

The Challenge

The Client’s solution has evolved from a banking and VPN centric product to a comprehensive solution designed to address all authentication security needs of their target industries. However, along the evolution arose the need to scale up their prospecting strategies in order to cope with the continuously evolving demands in the buying landscape.

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