client success story

Events, Leads & Appointments: Callbox Wins Three-Base Hit Campaign For Software Leader

Sales Appointments
33
MQLs
382
Social Media Connections
768
Industry
IT, Software
Location
Singapore, Malaysia, Indonesia, Philippines
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite
Target Location
Singapore, Kuala Lumpur, Jakarta
Target Industries
Banking and Insurance with 100 employees and up
Target Contacts
COO, CIO, CTO, IT Director, VP of IT Applications, VP of Corporate IT, Head of Digital Transformation, VP of Customer Experience, VP of Customer Support, VP/Head of Operations

The Client

The Client is a multi-awarded software company that has rich experience in delivering over 100 mission-critical applications, integrating Cloud, CRM, Data Analytics, and other leading technologies, to more than 300 customers across Asia.

The Challenge

The Client was to run a series of IT events in three major countries in APAC, and needed two things: an updated contact list and a dedicated team to call prospects and invite them to the said events. The team was also to nurture the attendees by constantly updating the list through a database profiling campaign, and subsequently run a lead generation and appointment setting campaign to uncover devops opportunities among the targets.

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