client success story

Callbox Eased Nurturing Process for Cloud Back Up, Cut Sales Time Into Half

Sales Appointments
40
MQLs
129
Social Media Connections
1,335
Industry
Information Technology (IT), Software
Location
United Kingdom (UK), US, Asia-Pacific (APAC), Canada
Headquarters
United Kingdom (UK)
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, Services
Target Contacts
IT Director, CTO, CIO, Desktop Manager, IT Security Manager, Security Architect, CISO, Desktop Administrator

The Client

The Client is the UK based Cloud Backup and Disaster Recovery provider for business and enterprise, protecting over 15 petabytes of vital data for businesses worldwide. They work with world-renowned partners such as Asigra, NetApp, and VMware, offering greater capacity and superb quality service.

The Challenge

The Client holds a portfolio of impressive household name customers from around the globe, a product of both internal and outsourced efforts that helped their pipeline grow, which the Client believes is sustained by a strong and steady lead acquisition process. But, technology evolution has changed the buyer’s journey which called for the Client to adopt a better nurturing process that would help speed up the sales process from 3-6 down to 2-4 months or shorter.

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