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Encino, CA – April, 2013 – Callbox has launched the latest update of its PipelineCRM platform, now fully integrating iCal and allowing call center agents, clients, and leads to instantly add business appointments, meetings, and other important events to their own calendars with a click.

At the moment an appointment is formally qualified, an iCal invitation is automatically sent to both the prospect and the client. Each can “Add to Calendar” with one click, regardless of their internal platform. The system sends another email notification to alert both parties two hours prior to the actual meeting, thereby increasing show-rate.

“Since integrating iCal into PipelineCRM for both in-house and client interfaces, our show-rate increased from 40% to over 80%! It has proven to be a great boost to everyone’s effectiveness”, said Callbox CEO, Rom Agustin.

“Our appointment setting experts know precisely how difficult it is to set a qualified appointment for a client. So we examined the tools that our teams have found and proven useful in order to make them available to our clients as well. For calendaring, iCal was a tool they could not do without. So now we share the iCal format with clients for every appointment.”

iCal supports all leading calendar formats including Google, BlackBerry, Apple, IBM Lotus Notes, Yahoo! Calendar, and Microsoft Outlook.