It’s going to be a busy November for the Callbox team with two high-profile events lined up on our calendar. The team is attending ad:tech New York, taking place on November 1-2. Then a few short days later, we’re off to Dreamforce 2017, which runs November 6-9 in San Francisco.
Our first stop will be at ad:tech New York, which is one leg in a series of conferences on marketing and media technology held around the world. These annual conventions have a reputation as great venues for helping marketers stay on top of trends and connect with other people in the industry. This year, ad:tech NY will be held at The Metropolitan Pavilion, marking the event’s 21st anniversary with tons of industry-leading speakers, topic panels, and immersive workshops.
Right after ad:tech, we’ll then be heading to Dreamforce 2017, the largest software conference in the world. As Salesforce’s annual blockbuster event, Dreamforce draws attendees that number in the hundreds of thousands along with a star-studded lineup of speakers and exhibitors. But what’s even more worth mentioning is that, for 15 years now, Dreamforce has remained the biggest learning event of the year. Dreamforce 2017 will feature over 2,700 sessions made up of keynotes, breakouts, trainings, and certifications.
Innovation in the Post-Advertising Era
That’s this year’s ad:tech NY theme, and it’s plain to see how it captures the way things are in marketing and sales today. In the post-advertising era, buyers want personalized and meaningful engagement. This has inspired a huge shift in the strategies and technologies we rely on as marketers and sales people.
ad:tech takes a fresh look at all these trends. The two-day event explores the tools and tactics successful marketers leverage to thrive in the post-advertising era. The upcoming Ad:tech NY organizes sessions according to “streams” (opportunities and challenges marketers face every day), instead of grouping topics by channel. Some of the streams we’re excited about include:
- Brand Awareness and Engagement
- Data is the New Black
- Technology is Human First
- Speaking to Your Audience
- Practical and Tactical
- Solving for the Future of Media
- The New Economy
These insights are well worth the price of admission, especially since they’ll be delivered by key industry movers from Intel, McDonald’s, NHL, Kimberly-Clark, Ernst & Young, Comcast, Shutterstock, and others. Plus, we’re also thrilled to listen to new ideas and solutions from participants in ad:tech’s first-ever startup competition, “The Next Big Thing”.
Innovation that Transforms Customer Success
Salesforce has earned the #1 spot on Forbes’ list of the world’s most innovative companies for 7 straight years now. That’s why Dreamforce showcases what’s new and what’s next through the Customer Success Expo. This is the “hub of innovation” at Dreamforce that focuses on thousands of cutting-edge product demos and expert consultations. Dreamforce also equips attendees with knowledge to start innovating from 2,700+ breakout sessions that include hands-on training and Salesforce certification.
One such product demo we’re eagerly awaiting is Salesforce Einstein, which the company introduced last year. Einstein is Salesforce’s way of bringing AI capabilities to any business through its platform. Dreamforce 2017 promises to walk Einstein through some more real-world applications, and we’re hoping to see some use cases in B2B lead generation.
Of course, we’re looking forward to discovering what’s new in the Salesforce ecosystem, too, since it’s such a critical tool for many of our clients. Also, at time of writing this post, Salesforce has yet to announce the headline act of the Dreamforce 2017 concert. So we’re hoping it’s going to be Foo Fighters once more.
A Chance to Learn, Network and Grow
At Callbox, we put innovation at the core of what we do. Whether it’s innovation to help us keep up with the changing times or innovation that drives business results for our clients, we’ve always been willing and ready to invest in making our solutions better and better.
This is why ad:tech and Dreamforce have always been on our list of must-attend conferences each year. In fact, we’ve now been attending these two events for 4 years in a row, and we’ve picked up a lot of key insights that have helped us grow.
But it’s always the chance to meet and spend time with attendees that gets us excited about these events. So, if you’re joining ad:tech New York or Dreamforce 2017 (or both) this November, the Callbox team would be more than happy to see you there.
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