Partner with Callbox and gain award-winning B2B lead generation services in New York that help you connect with potential customers in several key verticals.<\/p>","protected":false},"author":1,"featured_media":88041,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-leadgen-locations.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-87784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"cb_asset":"","cb_acf_hero":{"h1_title":"Lead Generation Services in Iceland","headline":"
Meet the unique needs of each client and leverage a combination of advanced technology and human expertise to deliver results through Callbox lead generation in Iceland.<\/p>","image":"https:\/\/www.callboxinc.com\/wp-content\/uploads\/2024\/01\/Targeted-Telecom-Lead-Generation.webp","video":"","video_header":false,"cta_link":{"title":"Book a consultation","url":"#contact-us","target":""},"cta_link_hs":{"title":"Talk to Sales","url":"https:\/\/meetings.hubspot.com\/callbox-customer-success\/us\/?utm_source=LPiceland","target":""},"cta":"BOOK A MEETING"},"cb_web_property":"MAIN","cb_acf_relational":{"case_study":[{"ID":24991,"post_author":"1","post_date":"2018-04-23 14:33:59","post_date_gmt":"2018-04-23 06:33:59","post_content":"\n
The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship online booking platform, a full suite of travel management and reporting tools, and personalized account management and consulting.<\/p>\n\n\n\n
Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company\u2019s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized companies\u2019 needs and was looking to acquire more SME accounts.<\/p>\n\n\n\n
To help drive awareness and generate interest in its SME-focused offerings, the company launched a number of lead generation initiatives that included publishing a comprehensive whitepaper on creating and deploying a company travel policy.<\/p>\n\n\n\n
The Client wanted to reach new prospects with this content asset but encountered mixed results with the distribution and promotion tactics they were using (which mostly consisted of inbound channels like SEO, social media, and online promotion).Downloads average 6 per week (although this went up as high as 11 in the first full week after publication) and marketing-qualified lead (MQL) conversion rates didn\u2019t meet the Client\u2019s targets.<\/p>\n\n\n\n
After considering other options for distributing the whitepaper, the Client decided to include outbound channels in its content promotion mix. But, having no outbound expertise of its own, the Client began looking for a third-party lead generation vendor to handle the outbound portion of the campaign.<\/p>\n\n\n\n
The Client chose Callbox after a thorough evaluation process, pointing out that Callbox\u2019s multi-channel approach at lead generation and prospecting best met their goals. The Callbox team then prepared a campaign plan for a 3-month lead generation program with the following objectives:<\/p>\n\n\n\n
The campaign carried out direct, targeted outreach through live conversations with the target prospects enhanced through email, social media, and online channels. The target contacts included HR directors, HR managers, CFOs, finance directors, administrative managers, CEOs, and other persons in charge of expense management\/procurement from companies all over the U.S. with annual revenues not exceeding $10 million<\/p>\n\n\n\n
The targeted lead generation campaign ran for a total of 66 days (22 days per month). As with most of Callbox\u2019s multi-touch, multi-channel lead generation projects, leads only began trickling in after the first two weeks of the campaign. That\u2019s because the campaign\u2019s opening phase focused on initiating contact and nurturing prospects through email which maintained open rates of 32.2% and click-through rates of 9.7%.<\/p>\n\n\n\n
Broken down by month, the lead generation activities produced the following results:<\/p>\n\n\n\n
The company travel policy whitepaper was downloaded a total of 189 times during the three-month campaign period, which gave a weekly average of nearly 16 downloads (or twice the pre-campaign rate). The Client also mentioned that 80% of the 109 leads (or 88 leads) were already MQLs.<\/p>\n","post_title":"Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform","post_excerpt":"The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship...","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"outbound-campaign-fast-tracks-inbound-results-business-travel-platform","to_ping":"","pinged":"","post_modified":"2025-03-10 21:53:53","post_modified_gmt":"2025-03-11 01:53:53","post_content_filtered":"","post_parent":3796,"guid":"https:\/\/www.callboxinc.com\/?page_id=24991","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"Get qualified leads and boost your sales today!","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"page_faqs":false,"has_contact_form":true,"challenge_section":{"challenge_subtitle":"Iceland Lead Generation","challenge_headline":"Callbox helps you expand your pipeline with qualified B2B sales opportunities across Iceland and all over the Europe through targeted sales outreach.","challenge_desc":"
We are your lead generation experts in Iceland, and we\u2019ve been a marketing partner to companies that need help with their campaigns for over 19 years now, giving us deep domain experience in Iceland.<\/p>\n","challenge_featured_image":false,"challenge_featured_image_sg":false,"challenge_featured_image_au":false,"cards_title":"","three_cards":false,"challenge_cards":[{"image":false,"title":"Identify and reach your ideal prospects in Iceland","description":"Break through the noise. We craft unique messages to reach the right buyers."},{"image":false,"title":"Move prospects closer toward conversion","description":"We translate complex security solutions into clear benefits"},{"image":false,"title":"Hit your sales target by closing deals faster","description":"Reach the decision-makers with the power to choose you."},{"image":false,"title":"Prove Security ROI","description":"Show the value of your solutions: cost savings, better productivity, stronger security."}],"challenge_cta_text":"","challenge_cta_button":""},"why_callbox":{"hide_this_section":false,"alternating_subtitle":"","alternating_headline":"Why Callbox","alternating_desc":"","alternating_sections":[{"title":"","description":"","image":false,"image_sg":false,"image_au":false,"cta":""},{"title":"","description":"","image":false,"image_sg":false,"image_au":false,"cta":""},{"title":"","description":"","image":false,"image_sg":false,"image_au":false,"cta":""}]},"callbox_stats":{"stas_headline":"","cards":[{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""}],"stats_cta_title":"","stats_cta_button":""},"callbox_reviews":{"primary_heading":"","secondary_heading":"","reviews_data":false},"dark_themed_form":false,"has_review_section":false,"cb_banner_announcement":false,"has_verticals":false,"leadgen_industry_image":false,"leadgen_intro_cards":"","verticals_simplified":{"content":"","verticals_list":false},"leadgen_apac":false,"form_redirect_url":"","hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","faq_header_title":"","faq_header_desc":""},"featured_image_src":"https:\/\/www.callboxinc.com\/wp-content\/uploads\/2023\/03\/Featured-Images-3.png","yoast_head":"\n