CASE STUDY



B2B Marketing Specialist and Callbox:
A Rare and Stellar Collaboration
with the Corporate Executives


THE CLIENT



ABOUT
A B2B marketing specialist that fuses digital and calling strategies to drive revenue for clients worldwide through high-end marketing services.



TARGET DECISION MAKERS
• VP of Marketing
• Marketing Director
• Marketing Manager


THE CHALLENGE



From a simple telemarketing service, the Client’s business spawned into a broad range of marketing solutions but alongside the expansion arose the need of a large database of qualified prospects who required the Client’s expanded services. The need for a beefy database was easily addressed but related issues came up which seemed too much for the Client to handle: due to the extensive number of targets in the database to be called, productivity went against time so the information shared was somehow incomplete which resulted to low call quality and revenue.
HIGHLIGHTS
RESULTS WITHIN TWELVE WEEKS

• Utilized Callbox’s SMART Calling Technology
• Acquired new qualified customers
• Increased revenue of 30%




THE CALLBOX SOLUTION


Database Management

1. Data Cleansing
All contacts on the database are called to confirm every piece of business information

2. Deduplication
Missing details are retrieved and necessary changes are applied to eliminate goneaways, duplicate entries, and contacts that fall outside the target criteria.

3. Data Verification
Contact names and contact numbers are validated, as well as email addresses, postal codes, and other pertinent contact details.


Appointment Setting

1. The Callbox team sent out flyers to profiled contacts via the Pipeline Lead Nurture Tool. Opened emails, clicked links and downloads were tracked real-time and were followed up by callers.

2. During the follow-up call, the agent must get the prospect to agree to receive the Client’s business eBook which contains a comprehensive information about their products and services. After which, the caller should set an appointment at the prospect’s most convenient way and time.

3. To ensure accuracy in the program, the Callbox team sent out calendar invites to prospects who agreed for appointments and a reminder to all those who agreed to receive the eBook.


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