Six Digital Marketing Trends Worth Paying Attention to in 2018 [GUEST POST]

Six digital marketing trends worth paying attention to in 2018 [GUEST POST]

New Year means new technology and new trends. Thinking that you can pull off the same trend that was famous last year and increase your profits is a lost cause. Since the rise of digital marketing, every few months new trends are coming to surface and following them can lead you to a better profit chart. While some people were critical of the whole process, in the beginning, it has proven to be a must-have in the industry.

Related: How Are Digital Strategies Evolving With The Integration Of New Technologies Into The Marketing World?

Where do the targeted ads gain most profit? Which social media site can obtain the most views? Which site is better for targeted marketing? Are game ads a profitable means to invest in? If yes, then to what extent? These are some questions that are answered in this article. Here’s a list of the best digital marketing trends worth paying attention to, have a look at them.

 

#1 Influencer marketing

The trend of advertising through social media personalities has been increasing lately and is a very effective technique that you need to focus on in 2018. People tend to engage more with your products and services if their recommendations are coming from people they already trust. So, getting a well-known Instagram or YouTube blogger to use and advertise your products can give you a much-required boost in your marketing strategies.

Moreover, this technique will increase the customer’s trust in your products. A great example of this type of advertising is unboxing videos. This is a trend that you have already seen in 2017, and it is just going to reach new heights this year. Your favorite makeup blogger endorses makeup brands; workout instructors endorse certain sports goods and whatever they say we believe because they are experts and this trust increases the sales. These You Tubers are some of the most influential people in the social media and therefore have a wide range of people who listen to what they have to say.

Vloggers share a major part of their life with the online audience, and their words are set in stone.

Related: How to Reach Influencers and Grow Your Content Audience [VIDEO]

#2 Personalized advertising

You may have noticed that the ads that appear when you are scrolling through Facebook or Instagram are according to your overall searches this is due to personalized marketing. Marketing companies are using personalization algorithms to get you the ads that concern you.

This technique keeps the customers more comfortable and less annoyed by your advertisement as they only get ads that they are interested. This method will effectively increase the engagement rate if any company that uses it. Due to hashtags, these companies can target a specific audience for their product such as sports companies target people who are into working out and companies that sell protein shakes target people who are interested in increasing body mass.

Related: How Behavioral Targeting Can Help You Achieve Your Bottom Line

#3 In-Game advertisement

Another marketing strategy the use of which has been increasing recently is In-App advertising. You may have noticed that in many online games played on your smartphone you can receive small amounts specific paid items by watching ads instead.

This is an excellent strategy that is going to be used vastly in the near future, and any company who wishes to compete should consider using this method to improve their marketing outcome I can count the number of times I’ve watched all the ads in the games and downloaded free games even bought a few games and things online. I wait for ads to come on so I can get some perks in the game. This is not only effective but also very reasonable.

#4 Instagram advertisement

Instagram is one of the most commonly used social networks, and its users are only going to increase in 2018. Advertising through Instagram is a technique that you need to start focusing on this year. Instagram has the highest customer engagement rate which according to studies is 45 % more than Facebook and 40% percent more than twitter. So, Instagram is the best network to promote your products or services online.

Related: 10 Killer Instagram Marketing Tips for Entrepreneurs

The amount of times I have taken a screenshot from an ad on Instagram and bought those things later is countless although they might not always be up to the mark that they are portrayed I just can’t seem to stop.

Related: 5 Instagram Tools to Improve Your Marketing

#5 Mobile compatibility

Mobile devices have been taking over gradually for quite a while now and are expected to take over other desktop devices entirely shortly. A majority of people use mobile devices instead of desktop devices so, the mobile compatibility of your website and advertisement is completely necessary if you don’t want to be left behind. According to statistics, more than two-thirds of Google search requests are received through mobile.

Related: Does the Versatility of Mobile Marketing Have a Place in B2B?

However, further studies prove that mobile-optimized sites are more convenient for marketing as they are initially made for mobile they tend to provide a more proper view and detailed account of the product without the need to zoom in and scroll left and right just to finish a sentence. Optimized mobile sites are easier to navigate and give links to booking while if a site is compatible it does not provide the customer with links and is merely a series of extended texts.

Related: Planning for a Mobile Website for your Business? Consider these 4 Elements

#6 Native marketing

I know native marketing does not seem to have a place in this list as it is a very old method but the use of it will increase in 2018 mainly due to the extensive use of ad blockers and the fact that in a significant amount of advertisement on the internet is starting to get annoying. While the majority of your marketing budget should be dedicated to online marketing but you should also spare some of it for native marketing through television channels and other methods.

Here is a little trick that you can follow and get into the world of successful video marketing!

Related: What Is and Isn’t “Native Advertising”? And 5 More Questions To Ask About It.

 

About the Author:

Shawn Marshall

Shawn Marshall is a parent of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.

 

 

 

 

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