How to Reach C-Level Decision Makers and Boost B2B Sales

How to Reach C-Level Decision Makers and Boost B2B Sales

Are you looking for ways to reach out with C-level executives and boost B2B sales? Well, an optimized B2B marketing plan can indeed help businesses to overcome certain pain points when dealing with clients.

But that can only be achieved if you will work with a professional marketer in the industry. So how do you do that? Check out the following tips for a successful strategy in reaching marketing success this 2017.

New Ideas for a Winning B2B Marketing Strategy

CEOs need to understand the importance of an ultimate business to business marketing plan to guarantee great results. Although it’s really hard to catch the attention of customers today as they are always busy, there are effective tips to help you get positive feedback or at least make them notice your brand.

Don’t worry because here are some of the best techniques to make them recognize the value of what you offer.

#1: Use multi-channel marketing approach.

With an effective multi-channel contact plan, you can connect to a wider clientele base easily. One important channel is LinkedIn. You can email them a killer offer to make them accept your call and make sure to follow up your call with another message via email. Learn more about Multi-Channel Marketing Approach!

IT Decision Makers Find a Fresher Way in Reaching out to Prospects!

#2: Offer something valuable to build connection.

Many B2B businesses believe that their products or services have clear value to potential clients but sometimes, not receiving a positive feedback means that the value isn’t clearly presented. In order to ensure that they see the value of your offer, it’s important to give freebies such as SEO services to create rapport. In return, customers will see how determine you are in offering them something they need. Remember, sales are all about establishing relationships.

Related: Diversify or Die? Here’s How to Thrive in Newer Markets

#3: Get referrals.

If you want to grow your network, you need to meet your friends’ friends. It’s more likely that they know what kind of people you need in your business. In fact, the guiding principle in sales referrals is that the people you like exactly know the people you would be interested to know of.

They have to be: 1. someone who did business with your company before 2. Or anyone who have dealt business with people in your LinkedIn contacts.

Related: Building Tremendous Credibility and Make Clients Refer You

#4: Leave optimized voicemails.

Most of the time, salespeople don’t know how to leave compelling voicemails. Did you know that too long voice messages are dull? If you create unprofessional sounding voicemails, tendency is that potential clients won’t give you a shot. The best thing to do is make it at least 30-second long, sounds more than interesting, sparks curiosity, and ends with easy-to-remember contact information like your phone number or email.

Related: Who Says Telemarketing Can’t Drive Leads Further Down the Sales Funnel?

#5: Provide Targeted B2B Content

Also, one important thing to highlight in your B2B marketing strategies is that B2B content shouldn’t always be about white papers, long-form presentations, or lengthy content format. What matters is the value it offers the clients.

With 95% of customers choosing shorter content formats, you really need to provide direct-to-the-point information if you want to capture buyer’s attention in a span of 30 seconds.

Related: The Five Elements of Quality Content (According to an End-user)


Utilize all the possible marketing channels to reach your B2B prospects and allot more attention to platforms that gives you more revenue than expenses.



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5 replies
  1. André Wehr
    André Wehr says:

    HI Judy,
    Thank you for this great article. I already do somehow your approach with diversification. I’ve heard from a friend that often the best version is to only call at the very first beginning without any other channel.
    What are your thoughts on that?

    • Judy Caroll
      Judy Caroll says:

      Hi André,

      It depends on certain situations, like how the prospects prefer to be contacted or is there a time for them to pick up a call due to their very busy schedule. I’ve also read from other articles and heard from other prospects that in some areas, doing unsolicited call is prohibited (also, some prospects doesn’t want to talk to someone they aren’t familiar and just want to offer them something they don’t need). If you’ll focus on one channel, the chance of reaching prospects and having business deals is very low. In order to reach a wider clientele base, you must have an effective multi-channel marketing strategy which I stated on the 1st tip. The idea of your friend doesn’t sound bad. I’m sure it worked perfectly for him because he won’t give you a thought if it was nothing. I repeat, it depends on situations. But for me, I’ll stick with multi-channel marketing because one thing is for sure, your customers are everywhere.

      Hope this will help. 🙂


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