What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]



‘Tis the season for giving…
and holiday-related stress.

  • Gift-giving worries 79% of consumers.
  • 67% are unable to find the “perfect” gift.
  • 90% have hard-to-please persons on their list.

Related: Use the Psychology of Free Stuff to Generate Leads

For B2B folks, the stakes are much higher.
The wrong gift can kill a deal in an instant.

As you’re making your list
and checking it twice, here are 4 great ideas on…

What to Get Your Prospects for the Holidays

#1: Experience

Studies show experiences (not stuff) make people happier.

The same holds true for presents.

So, give your prospects experience-based gifts like:

  • Restaurant coupons
  • Sports tickets
  • Season passes

Related: Building an Effective B2B Marketing Experience

#2: Time

6 in 10 Americans say they don’t have enough time to relax.

This year, give your prospects the gift of time.

Free up time in their routines with gifts like:

  • Monthly subscription boxes
  • Gift cards for on-demand services
  • Coupons for car maintenance

Related: Benefits of Outsourcing and How to Stop Long Working Hours

#3: Insights

B2B prospects want to be educated.

So reach out to your prospects with the gift of insight.

Help them grow personally and professionally with gifts like:

  • Invites to industry events
  • Free access to gated content
  • Vouchers for lessons and tutorials

Related: Lead Management Best Practices: Marketers Should Take into Heart

#4: Wellbeing

With stress levels at all-time highs, health concerns are growing.

73% of employees are interested in wellness programs.

So, let your prospects stay physically and mentally fit with:

  • Massage and spa gift cards
  • Gift certificates for mindfulness workshops
  • Donation done on prospects’ behalf

Related: Running Low on Passion? Remember the First Day Feeling [Slides]

Spread the holiday cheer with these presents.

You can’t go wrong with the gifts of:

  1. Experience
  2. Time
  3. Insight
  4. Wellbeing

Happy holidays!



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