B2B Logistics Brand Seals $6M in New Deals from Callbox Campaign

The Client

The Client provides specialized logistics solutions to manufacturing, technology, wholesale, retail, and home delivery companies throughout the United States. Its primary lines of service include managed freight, logistics, shipping, and storage. The company currently has more than 200 employees and annual revenues of over $30 million.

The Challenge

The Client has recently been ramping up its presence in the “last mile” delivery market. To support its push into the U.S. home delivery space, the Client had put together a full-spectrum marketing plan.

The Client wanted to divide the marketing activities between its internal team and an outside marketing agency. The vendor would handle the early-stage prospecting and lead generation activities, while the internal team took care of activities further down the funnel.

Specifically, the Client wanted the outside marketing firm to carry out the following roles:

• Look for retail businesses with a strong fit
• Contact key persons in charge of logistics and home delivery operations
• Screen them further with additional qualifying requirements
• Schedule qualified contacts for an introductory meeting