Entries by Vivien Reyes

7 Ways to Get Better at Marketing to SMBs [Slides]

SMBs or Small to Mid-sized Businesses are so called due to their employee size and/or financial capacity. Typically, a business with 100 or fewer employees is considered small, while a business with 100-999 employees is medium-sized. Because of the limitations on their budget and infrastructure, they are often difficult to reach and sell to. But […]

Consulting Firms, Listen Up: Do You Have these Staples in your Marketing Strategy?

No matter how much you rationalize it, a failed lead generation campaign always results from overlooking the proverbial gears that make a highly efficient marketing machine. Just what these factors are and their corresponding value to your marketing efforts as a consulting firm are summed up by Hinge Marketing’s Lee Frederiksen. 1) Research Research is […]