There’s a lot of people buying gifts, spending on special occasions, or perhaps traveling back to families during holiday. It is also a good time to conduct a lead generation…
About Rebecca Matias
Rebecca Matias is Director of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox, including the company’s multi-touch, multi-channel marketing infrastructure.
Entries by Rebecca Matias
Where does telemarketing fit in? Is it still significant in today’s digital ecosystem?
If your inside sales team is lagging behind their productivity, you must take a closer look for the reasons behind it. Find out here…
But how exactly can we anticipate these problems and make sure our lead generation runs as smoothly as it should?
To have the best telemarketing campaigns that will yield high quality b2b sales leads for your business, you have to make sure that you’ve secured the important factors that make up a good telemarketing campaign.
If your sales people are using the old style of telemarketing or telesales, then you will obviously not get your desired results.
Most companies nowadays focus more on promoting their products than one securing a steady flow of sales appointments. After all, it is the ability of setting these appointments that make revenue growth possible. However, the main issue remains to be consistency. Indeed, what should companies do to convert leads into sales? What should they not […]
Still not sure to outsource appointment setting or keep it in-house? These six factors (broken down into 18 basic questions) will help you decide.
What’s more, you will realize there is less competition when you conduct your lead generation campaigns outside the web.
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.