Rebecca Matias

It’s time to improve your email results. Leverage both marketing and transactional emails into your multi-channel lead generation mix. Check out this video!

Learn about the essential elements of a powerful case study and how proper storytelling with quantitative insights elevates your pitch.

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

The sales pipeline is a set of strategies and stages which organize the movement of leads from start to finish. It guides businesses through the confusing maze of the buyer’s journey as it keeps sales and marketing aligned, and scales revenue growth.

Learn how to build genuine rapport during sales calls with techniques rooted in empathy and human interaction that AI can’t replace.

In this article, we’ll round up the latest marketing technologies that we should keep our eyes on – and try to get ahold of if we can – this 2018.

Learn about the 6 SMART calling essentials that will enable your sales team to reach prospects at the right time they are ready to make the decision.

Latest ratings from three high-profile sources show that Callbox continues its steady streak of top-notch performance in a number of marketing service…

Want more impact from sales presentation software products? Explore strategies to build interactive sales presentations that close more deals.

The Client manufactures and distributes industrial supplies such as decorative stainless steel sheets and other ornamental products used in interior fit-out projects. The company’s headquarters is located in Hong Kong, and it carries out the bulk…

Learn the differences between multi-channel, cross-channel, and omnichannel marketing to discover the best strategy for your business succes

It has become the main challenge for tech as well as consultancy firms to address the needs of their niches and come up with effective messaging that…