Rebecca Matias

Fixing poor lead quality can transform your pipeline. Learn the strategies that boosted our SQLs by 2.3x—without increasing lead volume.

Struggling with leads? Uncover 19 B2B lead generation challenges and expert solutions to help marketing leaders drive better results.

Learn how email, phone and LinkedIn shape US B2B Lead Generation and why multi channel outreach is the most effective strategy.

Discover healthcare SaaS lead gen strategies to reach decision makers and boost tech sales. Drive qualified leads across the buying chain.

Most companies fail to connect webinars and virtual events to revenue. Elite teams succeed by using different strategies for each. Learn the proven tactics that turn sign-ups into pipeline.

Struggling to hit revenue targets in your AI SaaS company? Discover how outsourcing lead generation drives consistent sales pipeline growth.

Callbox joins HubSpot’s INBOUND 2025 in San Francisco. Meet COO Rebecca Matias to exchange insights on AI-driven, multi-channel B2B lead generation and explore strategies that drive sustainable sales pipeline growth.

SaaS buyers need 50 to 90 touchpoints before closing a deal. Mapping these interactions shortens sales cycles, improves conversion rates, and aligns sales with marketing. With intent scoring, automation, and feedback loops, your team builds a predictable pipeline instead of leaving deals to chance.

Choosing the right B2B lead generation company can make or break your sales pipeline. This guide walks you through proven steps to evaluate US-focused firms, avoid costly mistakes, and secure a partner that delivers high-quality leads aligned with your growth goals.

In today’s dynamic business conditions, events remain a vital strategy for B2B companies seeking to engage potential customers, cultivate valuable relationships, and drive business growth. Whether these gatherings take place in-person venues, virtually, or in hybrid events, their success hinges on a critical factor: the ability to attract and secure event attendees. This process, known […]

Discover how multitasking moms’ efficiency and balance can transform your multichannel marketing approach that drives real results.

Discover the secrets behind a winning Super Bowl marketing strategy! From viral ads to sponsorships, learn how brands maximize their impact during the biggest game of the year.