Entries by Rebecca Matias

IT Firm Picks Callbox’s ‘Consultative Fit’, Hits Goals in Ongoing Campaign [CASE STUDY]

With over eight years of experience in the IT consulting and professional services space, the Client now ranks as one of the most trusted service providers in the industry and has successfully partnered with companies like Citrix Systems, AppSense, Blue Coat, and Apple (mobility). The Client started out in 2009 as a white-label supplier of […]

Callbox Heads to New Orleans for the 2017 DMA &THEN Conference

The Callbox team will be attending the 2017 DMA &THEN Conference, a data and marketing event, happening on October 8-10, 2017 in New Orleans, LA. &THEN is the Direct Marketing Association’s largest annual conference. It highlights the people, companies, and developments shaping data-driven marketing today. For two days at the Ernest N. Morial Convention Center, […]

The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them

We all know that the B2B buying process is changing. It’s becoming increasingly nonlinear, with more decision-makers and touch points involved along the way. Prospects are now engaging marketers much later in the buying cycle, well after thoroughly researching and narrowing their options. That’s why, in today’s buyer-led purchase process, most marketing activities are extending […]