https://fast.wistia.com/embed/medias/rm2a2b9872.jsonphttps://fast.wistia.com/assets/external/E-v1.js ‘Tis the season for giving… and holiday-related stress. Gift-giving worries 79% of consumers. 67% are unable to find the “perfect” gift. 90% have hard-to-please persons on their list. Related: Use the Psychology of Free Stuff to Generate Leads For B2B folks, the stakes are much higher. The wrong gift can kill a deal […]
About Rebecca Matias
Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal oriented leader who enjoys sharing tips and stories.
Entries by Rebecca Matias
Email turns 47 next year. Despite countless obituaries declaring the death of email, email remains the most important tool in a B2B marketer’s arsenal. Research after research proves this, and the numbers all suggest a future where emails continue to drive marketing results. Related: The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC] But beneath […]
When it comes right down to selling, B2B companies know only one basic law, which states that higher lead traffic is somewhat correlated to higher sales. Apparently, this mindset has become so prevalent in the B2B industry that it has become nauseating, to say the least. Related: What To Do When Speed And Quality Collide In […]
Today’s blog entry provides a brief but complete guide to developing a social media branding strategy for consulting firms.
Does your email campaign’s spam complaint number give you headaches? All that can be traced back to a single moment in 1978 when humanity made history by inventing spam email. Now, nearly 40 years on, there’s plenty we can learn from this historic message. Today’s post takes apart the first-ever spam email line by line […]
As marketers, we know for a fact that prospects are the lifeblood of all our business activities. After all, growth is never possible if it weren’t for the leads that enter the sales pipeline and come out purchasing a certain product or solution. With that said, we will have to make a great deal out […]
Another year, another round of tradeshows. Whether it’s Dreamforce or a local industry meetup, tech marketers rely on live events to help them generate leads and drive revenues. But, like any other widely-used tactic, tradeshows tend to produce varying levels of success for different marketers. Related: Get your First Tradeshow Clients with these Marketing Ideas […]
I’m checking off my year-end reading list earlier than usual. With just hours to go before Thanksgiving, I think now would be a great time to share a selection of book titles I’m sure most marketers will enjoy over the long weekend. While these books aren’t strictly marketing-focused, they do offer valuable business and personal […]
The Client is unique not because they are a major health insurance provider but because their target customers are those who can hardly afford to get a good health insurance package for themselves. The Client did not start the company just for business reasons but was inspired to revolutionize the health insurance platform based on […]
With operations in over 175 countries and a 200-year company history, the Client leads the legal research and intelligence market across the globe. Professionals performing various research roles in law offices, government agencies, and private organizations make up the bulk of the Client’s customer base. The Client differentiates itself with its focus on combining deep […]
In a few short weeks, we’ll be wrapping up another year. So now’s a good a time as any to look back at where we’ve been with our marketing efforts and, more importantly, to plan where we’re going. To help you refine your 2018 marketing strategy, the Callbox team is releasing an extensive compilation of […]
Started in 2014 as a joint venture between a pioneering European cross-cultural training company and a top Southeast Asian HR solutions provider, the Client has built and grown a customer portfolio of over 150 multinational companies in various industries across Asia. The customer enjoys a clear lead in the region’s market for intercultural management training […]
Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.