
Measure Your B2B Event Success Using the Right KPIs
Discover which event KPIs drive real results and how to use them to evaluate success, fine-tune your strategy, and boost conversions.
Mitos is the Director of Global Sales and Customer Success at Callbox. With a distinguished career spanning over 15 years in the industry, Mitos is recognized for her unparalleled expertise in driving sales growth and ensuring customer satisfaction on a global scale. Leveraging her deep understanding of sales methodologies and customer relationship management, Mitos consistently exceeds revenue targets while fostering long-term client loyalty. Her passion for excellence and dedication to driving measurable results make her an indispensable asset in the dynamic world of lead generation, sales and marketing.

Discover which event KPIs drive real results and how to use them to evaluate success, fine-tune your strategy, and boost conversions.

Telemarketing works best when powered by data. Learn the 5 key performance areas and top KPIs that help you improve outreach, conversions, and ROI.

What if your team could connect with multiple decision-makers at once—and turn cold outreach into high-converting conversations? Most B2B marketing services still focus on one lead per company. But in reality, B2B purchase decisions involve 6 to 10 stakeholders. Limiting your prospect list to just one contact increases the risk of stalled deals and missed […]

Most B2B buyers aren’t ready to buy immediately. Discover proven top-of-funnel tactics to attract, engage, and convert quality leads at every stage.

Telemarketing is far from obsolete—when outsourced to professionals, it becomes a powerful B2B lead generation tool. Explore how top companies use it to engage decision-makers, increase conversions, and scale efficiently.

Why Asia is on Every Global Brand’s Radar Asia has emerged as the go-to region for global companies seeking scale, innovation, and sustained growth. With its dynamic markets, fast-growing economies, and tech-savvy population, the region offers lucrative potential. Clearly, more organizations are leveraging market expansion services in Asia to streamline entry and scale operations quickly […]

Planning a B2B event? This guide shows how to use event marketing tools like Eventbrite, email, and social media to drive signups, engage attendees, and turn them into leads.

Marketing ERP software in APAC isn’t just about lead generation, it’s about building relevance across diverse cultures, buying committees, and digital maturity levels. In this guide, learn how to connect with decision-makers, tailor your messaging by market, and increase ERP software conversions with a smarter, human-centered approach.

Are you considering the financial cost when outsourcing lead generation services? Explore the cost comparison of in-house and outsourced lead generation.

Cold calling is far from dead—especially in APAC and Singapore, where human connection still drives B2B sales. Learn why it works, where reps go wrong, and how to cold call smarter in today’s market.

Lead generation in Singapore requires more than ads—it demands a smart, localised strategy. This guide covers proven tactics to attract high-quality leads and expand across APAC with automation, content, and precision targeting.

Buyers in Asia today interact with brands across multiple touchpoints before making a decision. Learn how to align your B2B marketing strategy in APAC with a multi-channel approach that builds visibility, trust, and stronger sales pipelines.
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses worldwide. We leverage human + AI-powered strategies to help you close more deals.