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About Melody Esteban
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But we are proud to say that Melody Esteban contributed 33 entries already.
Entries by Melody Esteban
In Part 1, we discussed lead generation strategies and tactics on social media, phone, and email marketing. In this article, we will focus on lead generation using webinars and events as well as websites and chats.
You have to realize which strategies will make you flop, and that’s what we want to talk about in this post.
Email nurturing must be done with care. Here is exactly why your email nurturing process might not be working and how you can effectively fix it.
In this two-part article, we will go in-depth into each major B2B lead generation channel. We will also show you time-proven strategies and success stories for each channel.
Marketing trends are continuously changing and growing. So what can we expect from marketers? Let’s take a look at the marketing trends you should be looking out for this year.
Email Marketing is a great way to market your business and increase awareness. Remember that we send emails to nurture relationships and that we expect a high opening and click-through rate.
The past two years have been quite the ride due to the pandemic that swept throughout the globe. In this post, we want to look back at 2021 and see how the year has affected the B2B scene as a whole.
We know how challenging it is to find the right lead generation company that is truly not just an expert at what they’re doing, but also reliable and a partner for the long haul
The C-Level executives or CxOs are the final decision-makers in a company. You can reach and engage them by delivering personalized touchpoints at the right time in the right channel with the right technology.
It’s important to know how your competitors run their companies in order to stay ahead, and that’s what we’re going to tackle in this post.
One of the most sacred national holidays of the year is Thanksgiving. So, you have to make sure that your promotions and campaigns are aligned with these themes. Here are great Thanksgiving and Black Friday Marketing ideas that will increase your sales.
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.