Judy Caroll

Understand the SaaS selling & buying process and find out how to effectively engage with your buyers using the SaaS-focused tips outlined in this post.

Get to know the 3 types of people that drive IT buying decisions and learn how to effectively engage in today’s highly-informed tech selling/buying process.

Generate new IT consulting leads using the pointers in this short article and put your consulting firm in front position in the competitive tech industry.

Discover the factors behind a winning agency new business pitch. This post explains what brands look for and how to refine your offer for maximum impact.

Learn how to generate qualified advertising agency new business leads through proven prospecting tactics backed by solid results.

This article will look at the various practices that will guide you towards making a more thoughtful campaign when marketing your technology business.

Take a look at 5 data-driven marketing tips for your IT lead generation campaign that will help you fully utilize the people-first approach.

Discover how Mom’s timeless advice can help you build stronger connections and close more deals. Mom always said, ‘Listen first!’

Explore key cloud buyer types—transformational, cost-conscious, heterogeneous, and slow-and-steady—to understand their unique needs and priorities.

Let’s take a quick look at how we can reach more targeted customers utilizing the full power of social media based on experts’ predictions this year.

To help you translate this into something more concrete, today’s blog entry answers three key questions about B2B FinTech buyers and their purchase cycle. This post pulls together findings from the latest research on the FinTech industry so that you’ll get data-driven marketing insights…

Check out a list of practical ideas drawn from B2B companies that pulled off successful March Madness-themed social media campaigns.