Judy Caroll

Let’s take a look at the lead generation and growth strategies niche B2B industries should look into to drive more revenue.

Businesses regardless of their specialized industries are incorporating webinars into their regular marketing campaigns now, but in this post, we want to focus on the top industries that will greatly benefit online events.

Understand what happens in a recession and how B2B buyers react so you can prepare well before or during a downturn.

Let’s take a look at various lead generation and growth strategies for Healthcare IT companies and see which works well for the industry.

Financial experts say that the secret to surviving a down economy is cash flow, which means keeping a steady inflow of money and minimizing its outflow

We’ve put together a list of quick marketing ideas that you can set into motion in no-time. Just in time before you go into full-on holiday mode.

As marketers, you have to identify the different types of buyers so you can align your strategies accordingly. Let’s take a look at the different types of buyer profiles in cloud selling.

The Client, a CA-based cybersecurity software provider, reached out to Callbox to help them conduct outbound campaigns as well as a lead generation and appointment setting campaign.

In this article, we examine how PMS, EPDMS, and other management software vendors can properly compete and dominate in their respective realms.

The Client, a TX-based client is a Cloud Solutions company, teamed up with Callbox to handle their top-of-funnel activities through targeted and personalized messaging

In the healthcare industry, it’s crucial to stay up-to-date, and for this post, we have curated a list of marketing channels B2B healtchare companies can leverage in 2020.

From the rise of consultation services to the demands in cybersecurity, we take a look at the B2B market trends for managed services (MPS) in 2020.