Guest Author

Check out these 14 marketing channels you can use as a B2B marketer to help you generate more leads, each with its strengths and weaknesses.

When it comes to closing deals, our VP of Operations and Client Services, Jaime Garcia, has done his research and has mastered the art of closing deals, and is an expert on turning a discovery call or meet and greet into a new client. Here’s what he had to say about how to close a deal.

What if despite that clean and sleek marketing ad, they still choose to unsubscribe? Can you still send them emails? Let’s figure it out!

In this article, we’ve prepared an actionable guide of 5 easy ways you can quickly increase the number of sales leads.

The increasing use of digital platforms has enabled businesses to understand the value of online marketing. However, you must not overlook the digital world.

Looking for the best strategies to nurture leads? Read this article to discover the proven lead nurturing techniques you can apply to your business today.

The pandemic has taught us that plans can change rapidly. What you predict today could not be accurate tomorrow. To stay ahead of the game, you must keep track of these latest trends regularly.

Social media is the ideal platform to reach out to your customers. It’s all about employing the right strategies at the right time. Here are some of the most innovative approaches to generating sales leads using social media. 

Creating a brand that stands out in an oversaturated market can be a challenge. That is why, in this article, we will be sharing some creative ideas to help your brand stand out.

A well-drafted email not only brings your brand into focus, but what exactly should be included in your game plan?

Here are the four key trends that you should be aware of as a healthcare marketer.

If your emails are not being opened, let alone obtaining positive responses, you might be making one of these 8 mistakes.