Contributor

Videos are more engaging than most other forms of content – but that doesn’t mean that you can just rely on their natural engagement to rack up views and…

Let’s explore seven of the key types of email that you should send to your subscribers, giving you the ability to turn them into profitable leads.

When it comes to medical sales, competition is fierce. Sales reps, both those new to their respective role and veterans in the field, are vying to sell their product and searching for a way to stand out among the muddled crowd. So how can you differentiate your selling point and stand out from the competition? […]

There is more to it than meets the eye. So, here are four ways to know if your content does get positive responses from prospects.

Targeting the right audience is made more strategic, accurate and efficient using their own behavior. Read more.

There’s nothing more satisfying for a team that works together than when they get swamped with work. The fact that your company is prospering in a saturated market such as the one we’re dealing with today is a cause for celebration. Well – if you can find some free time during your day when you’re […]

Word-of-mouth marketing is by far the most effective form of business promotion. Today, consumers would rather rely on personal recommendations than on commercials or paid expert opinions of any kind. That is why many companies are trying to win over their customers’ hearts and minds and turn them into brand advocates. Although there’s no proven […]

There’s no escaping the fact that many B2B buyers use social media in order to support their purchasing choices.

  “It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder of Behance. Scott’s right; the online entrepreneur world is full of hot air. Podcasts, Facebook groups, YouTube channels, blogs — all of them peddling the online entrepreneur dream. Don’t get me wrong — earning a decent wage and supporting a family […]

The astonishing fact we should consider here when it comes to Instagram is, it has doubled its user base in just two years to 700 million monthly actives.

Here is a closer look at why you might want to collect this type of data and how you can use it to change the direction of your company.

The crux of the matter lies in distribution – how to get the content you created in front of as many eyeballs as possible.