We made a recap of all your favorite articles in our blog, The Savvy Marketer. We categorized them from most viewed, most shared and most read by decision makers.
About Christian Jagorin
Christian is a Marketing Communications Associate at Callbox. After many years in the midst of the frenzy of a job in network TV, he has brought his bouncing energy to the B2B industry and put his writing and marketing skills to task in digital content development. He dreams of changing the world for the better, one blog post at a time.
Don’t you just hate it when you don’t receive a payslip? Here are the most important reasons for small businesses having Payroll systems.
The people who said the salad days of smartphones will be over soon did not support their answer. So, why will smart phones vanish in the year of the perfect vision?
When US Secretary of State John Kerry came to visit London after the Brexit, he declared that the U.S. “could not ask for a better ally” than the U.K. True, the U.S. and the U.K. have had mutually beneficial relations for a long time, and are connected by a common thread, from trade and industry […]
I can drown you with numbers from a dozen sources that prove how important lead nurturing is in the marketing process, but I choose not to. Let me give you a sprinkling of the juicy tidbits, though, as compiled by Ellen Gomez for Convince and Convert: 79% of marketing leads never convert to sales. […]
Building a good list is important, but it may take a long while. When you need a torrent of leads at the top of the funnel, buying a list is an easy solution. There are several very good reasons: You save time when you purchase updated and cleansed lists rather than clean them yourself You […]
Like the Avengers, I’d like to believe competing companies also think it doesn’t matter if awards and praises (profit) come later. Or does it?
Sales is a meticulous matchmaking process. You can’t just take all the leads and shove your product or service in their faces. Some prospects are a good match, while others are better off with some other company. Knowing which prospect is the right match for you is paramount. That’s why it’s important to know which […]
I understand you are in as tight a spot as any marketing guy can be: it’s either a win-win or a lose-lose situation, there’s no middle ground. This is a legit dilemma. Indeed, why would you hire some agency to do the marketing for you when you have an in-house team and your own CRM […]
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.