With so many marketers in the world aspiring for success in B2B lead generation, you’ve got to have something that makes you stand out.
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Entries by callbox
Another loud ring came from Google’s bell tower and spread anxiety among the villagers of online marketing. A new algorithm called “Hummingbird”, released on September 27, 2013, Google’s 15th birthday. Okay, so what is it this time? Google is leaning towards a revolutionary mechanism for their search engine services, making way to a more “conversational” […]
Know what kind of marketing message to send across to your B2B prospects.
Email Marketing Statistics were taken mostly from Salesforce’s collection of “25 Mind-Blowing Email Marketing Statistics”.
Social networking sites, especially the ones that prevail over time, give users a unique sense of purpose and identity. While some features are not exclusive to just one social media platform (i.e. hashtags, photos, and geo-locations are features that are both on Facebook and Twitter), each site brings a different experience to the table. The […]
So how does one attack the SMB market in the hopes of selling software or IT services?
Here are the things content marketers need to do.
Mark Kelley, co-founder and CEO at Taggs, a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts. Their hypothesis is that brand images without pictures of people would evoke greater engagement than those with pictures including people. This is […]
Unsatisfied British Airways customer Hasan Syed made headlines this week when he bought $1000 worth of promoted tweets just to voice out his complaints.
Appointment setting is serious work. That is why you need your people to be at their best when they are at it. But the fact exists that some companies may have a hard time doing so.
Generating more sales leads is easy if you know what your prospects are looking for. And to do that, you will need a good research tool for the job. While social media seems to be a more modern choice, there are still those who prefer…
Founded in 2004, Callbox is the largest provider of outsourced B2B marketing and sales support services for businesses and organizations worldwide. Using an account-based marketing approach in reaching a global database of contacts from over 35 million businesses, Callbox enables companies to establish and expand markets by connecting with prospects through six lead generation avenues: voice, email, social, chat, website and webinars.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.