Edge Marketing: What sets you apart from other B2B Lead Generation Companies?
With so many marketers in the world aspiring for success in B2B lead generation, you’ve got to have something that makes you stand out.
Entries by callbox
Google’s Hummingbird: What B2B Marketers Need to Know
Another loud ring came from Google’s bell tower and spread anxiety among the villagers of online marketing. A new algorithm called “Hummingbird”, released on September 27, 2013, Google’s 15th birthday. Okay, so what is it this time? Google is leaning towards a revolutionary mechanism for their search engine services, making way to a more “conversational” […]
Which type of B2B Lead Generation Content leaves lasting impressions?
Know what kind of marketing message to send across to your B2B prospects.
19 Obligatory Email Marketing Statistics for 2013
Email Marketing Statistics were taken mostly from Salesforce’s collection of “25 Mind-Blowing Email Marketing Statistics”.
An All-inclusive Catalog in choosing your Social Media Weapon this 2013
Social networking sites, especially the ones that prevail over time, give users a unique sense of purpose and identity. While some features are not exclusive to just one social media platform (i.e. hashtags, photos, and geo-locations are features that are both on Facebook and Twitter), each site brings a different experience to the table. The […]
Understanding SMB software and IT needs, or the lack thereof
So how does one attack the SMB market in the hopes of selling software or IT services?
Content Marketing in modern times: Getting to know the new B2B buyer
Here are the things content marketers need to do.
Do pictures of people affect Facebook engagement? A new study reveals
Mark Kelley, co-founder and CEO at Taggs, a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts. Their hypothesis is that brand images without pictures of people would evoke greater engagement than those with pictures including people. This is […]
Angry Passenger Spends $1K to Blast British Airways on Twitter: Lessons Learned
Unsatisfied British Airways customer Hasan Syed made headlines this week when he bought $1000 worth of promoted tweets just to voice out his complaints.
Underperforming Appointment Setting Team? You Might Be Doing These
Appointment setting is serious work. That is why you need your people to be at their best when they are at it. But the fact exists that some companies may have a hard time doing so.
Cold Calling – The Secret To Effective Lead Generation
Generating more sales leads is easy if you know what your prospects are looking for. And to do that, you will need a good research tool for the job. While social media seems to be a more modern choice, there are still those who prefer…
