Entries by callbox

Google’s Hummingbird: What B2B Marketers Need to Know

Another loud ring came from Google’s bell tower and spread anxiety among the villagers of online marketing. A new algorithm called “Hummingbird”, released on September 27, 2013, Google’s 15th birthday. Okay, so what is it this time? Google is leaning towards a revolutionary mechanism for their search engine services, making way to a more “conversational” […]

Do pictures of people affect Facebook engagement? A new study reveals

Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts. Their hypothesis is that brand images without pictures of people would evoke greater engagement than those with pictures including people. This […]