This interview was conducted by Jonha Revesencio of HuffingtonPost.com as part of the #CareerAdvice series — featuring successful professionals who share their advice to people who would want to take their career to the next level. Read the original post here. On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner […]
ad:tech New York’s two-day conference program features 30 conference sessions and 5 keynotes led by thought leaders from brands, agencies and publishers that are creating noise in the digital space. According to its official site: ad:tech brings together the digital marketing industry’s brightest minds to share tactics, strategies and insights to apply as […]
Politicians make speeches to gain trust. They crack jokes in the middle of their talk to sustain the attention and liveliness in the atmosphere. The same thing should happen for our appointment setting presentation, we have to keep a steady flow of excitement. So here’s how you do it. How to Make Presentations for Business […]
Stockbrokers and business-to-business marketers aren’t really that different, if you take a look at it. Both sell something, whether it’s a unit of stock or a product or service, the goal is to talk to people and convince them to invest. Martin Scorsese’s most recent masterpiece, The Wolf of Wall Street, tells the story of […]
No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have […]
Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort. This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and training people for their marketing department, they would just focus on their elevating their products and services. Now […]
Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can […]
When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process […]
Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can […]
Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? Well, it only adds to the validity of the […]
Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Voicemails are but a part of the entire telemarketing game, but marketers dread […]
Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure […]
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