Rom Agustin: Focus on the Possibilities
Rom Agustin, CEO of the B2B multi-channel marketing firm, shares his advice on the importance of focusing on the business possibilities as well as believing in yourself.
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ad:tech Is One Week Away! Guess Who’s Going To NY
ad:tech New York’s two-day conference program features 30 conference sessions and 5 keynotes led by thought leaders from brands, agencies and publishers…
Movie Gems: The Wolf Of Wall Street and its precious Business Lessons
Stockbrokers and business-to-business marketers aren’t really that different, if you take a look at it. Both sell something, whether it’s a unit of stock or a product or service, the goal is to talk to people and convince them to invest.
On B2B Lead Generation and the Value of Prospect Incentives
No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads.
Business Week: 10 Marketing Rules from Super Bowl Ads
Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack.
How to Rule the World of Online Marketing – Beyoncé Style
When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process […]
Does your Lead Generation Website have enough Credibility?
You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out.
In Case You Missed It: Google Chairman Says “Mobile Has Won”
Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg.
Do you have a Voicemail Strategy for your B2B Telemarketing?
More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail.
Keep Your Company Blog Alive And Exciting
Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure […]
The Anatomy of a Top Notch B2B Telemarketer
One could collect hundreds of small of advice on how to be the best telemarketer in the world, but looking at the bigger picture, it all boils down to being natural and being in action.
Have you been Naughty or Nice? Let Santa teach you about Marketing
Here are some of Santa-characteristics that we can apply to the world of marketing.
