Entries by Belinda Summers

Search Marketing for Dummies: Stuff you might not know about SEO

We know the essence of search engine optimization and how it is used in marketing and in other fields. By definition, it is the intervention of the visibility of a website or other web contents to increase its ranking in the search results listings. But if you think it’s as simple as that, think again. […]

Ways to Provide Online Customer Service without Getting Creepy

You can master all sorts of modern marketing strategies: search engine optimization, e-mail marketing, STP (segmentation, targeting, positioning), b2b lead generation, and more, but it’s your customer service quality that will define the integrity of the company in the customer’s perspective. It’s the best strategy that makes all successful marketers share one great aspect, satisfied […]