With increased profitability in mind, it is hence imperative to explore more effective ways to achieve efficient B2B telemarketing
About Belinda Summers
Business Development Executive at Callbox
Entries by Belinda Summers
Businesses should make use of effective lead nurturing and CRM tactics to maintain business communication lines and revitalize the selling process.
Among many online marketing components, email marketing still has considerable influence over lead conversions.
In today’s world, any kid with a smartphone can access the internet and find out — to sheer outrage or otherwise — that Santa Claus isn’t real. It’s no longer a secret let alone a mystery that our beloved chimney-hopping, reindeer-trotting Turkish friend is no more than an embodiment of the Christmas spirit that for […]
Indeed, marketers can never deny that in order to boost sales and realize expansion, B2B lead generation investments are essential.
Appointment setting poses challenges that are essentially complex. But this doesn’t necessarily demonstrate that solutions are difficult to find.
As we all know, marketing automation has become a leading trend among modern businesses, particularly for B2B lead generation. Since the 70s, marketers are wary of the huge potential brought by new communication channels. They are also aware of the huge responsibility with regards leveraging such channels. Indeed, considering that various industries and markets are […]
More demands means more opportunities to engage more prospects. We can see how important it is to have an effective content-based demand generation program.
The whole point of B2B lead generation is to acquire prospects efficiently. These people are essential as they constitute your future clientele.
In B2B marketing, you can never refuse the ability of traditional inbound techniques, most especially telemarketing.
As the year is coming to an end, it is important for marketers to look back on the trends that defined 2014.
B2B appointment setting also poses a challenge that IT service and product providers should undermine.
Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.