Entries by Belinda Summers

B2B Telemarketing Rules and How to Break Them (For the Best)

Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed […]

Fun with Financial Leads: Making your B2B Marketing Plan Effective

B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. In light of these challenges, there are various strategies […]

Crucial Lead Nurturing Tactics for the Struggling Business

Recent surveys suggest that B2B businesses lead quality over anything else. This is because that qualified B2B leads are more likely to transition to a sale. But prior to this however, marketers need to understand the intricate process of maintaining prospect interest, otherwise known as lead nurturing. A potential B2B partner first of all does […]

Will you Move to Mobile this 2015?

Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that […]

How Important is an Improved B2B Lead Generation Strategy?

  As we all know, B2B companies are structures that make use of apparatuses that allow for self-preservation. And the way these tools are utilized depend on numerous factors. For B2B lead generation, it is all a matter of determining which marketing techniques and strategies work best. And by “best”, we mean profitable. Every investment […]