The British sketch comedy program Monty Python continues to be a good source for slapstick material. One compelling sketch from the show involves a restaurant that sells anything as long as it has spam. The comedy here is funny due to the constant repetition of the word “spam.” But unlike in the show, constant spamming […]
Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed […]
Lead generation for the financial services is basically complex. Since you are mainly dealing with decision-makers who want to generate high quality financial leads, you need to get your money’s worth on the most effective tools to secure them. But before that, you are faced with two problems. The first is choosing which channel […]
Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order […]
Recent surveys suggest that B2B businesses lead quality over anything else. This is because that qualified B2B leads are more likely to transition to a sale. But prior to this however, marketers need to understand the intricate process of maintaining prospect interest, otherwise known as lead nurturing. A potential B2B partner first of all does […]
A great deal of planning is involved in B2B appointment setting and telemarketing the same as there is in making movies.
Marketing automation software are sprouting like mushrooms and B2B companies are harvesting them to make a fresh stew of quality marketing engagements.
Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that […]
Ho ho ho!! Here’s an infographic on how our B2B Lead Generation process works, Santa style! From all of us at Callbox, may you have a warm, fun-filled holiday season and a smashing 2015! Also, connect with Callbox CEO Rom Agustin on Twitter and Google Plus.
Perhaps what make Christmas the most anticipated occasion are the presents. Everyone is eager to unwrap and untie parcels with their name on it. But nothing equals the euphoria seeing that Empire Strikes Back LEGO set you have been wanting since forever. But let us admit it: we are more excited with receiving gifts than […]
Every B2B marketer knows that qualified sales closes are best facilitated through appointment setting. In fact, it complements lead generation processes and achieves company goals within a certain time frame. But while it does the actual translation of leads into sales closes, B2B appointment setting can also get difficult. The challenges are often found in […]
It is December, a month many businesses associate with high consumer marketing activity. The big brands are busy doing all these activities, knowing that the month signals the last gasp for achieving lead generation and appointment setting objectives. Small companies on the other hand are applying certain strategies in order to end the year right. […]
