Every year, companies invest heavily in their first major event in Asia Pacific. They book venues months in advance, confirm keynote speakers, produce marketing materials, and send invitations to long lists of prospects. Many work with an event marketing agency for production support, but still fall short on audience acquisition.
Event day arrives. Registration numbers miss the target. Some sessions run half-empty. Networking areas stay quiet. The effort, planning, and cost outweigh the return.
This scenario is common. It affects global tech firms, fast-growing startups, and established enterprises entering new markets. Without a skilled event marketing agency focused on bringing the right people into the room, even the most polished event will struggle in a competitive region like APAC.
The problem rarely comes from the event content or production quality. It comes from audience acquisition. Getting the right decision-makers to attend requires accurate data, targeted outreach, cultural understanding, and consistent follow-up.
Asia Pacific presents both opportunity and complexity. Markets are diverse in language, culture, and business practice. A strategy that works in Singapore may fail in Japan. Messaging that resonates in Australia may not land in Indonesia. Without local insight and the right marketing approach, even the most well-planned event will struggle.
Planning your next event? Fill your seats with industry leaders from across APAC.
This is why more companies are partnering with event marketing agencies. These agencies focus on identifying, reaching, and engaging the exact people you want in the room. They use multi-channel campaigns, localized strategies, and measurable tactics to drive registrations and attendance.
The following agencies are among the most effective in the region. They have the tools, teams, and track records to help you run events that achieve business goals.
1. Callbox
Callbox focuses on B2B event audience acquisition and lead generation. They combine AI-driven targeting with human-led outreach across phone, email, LinkedIn, and web. Services cover pre-event targeting, invite campaigns, and post-event follow-up to turn attendees into qualified sales opportunities. They work with exhibitors, growth-stage companies, and top global brands in APAC, helping them run events that convert interest into pipeline.
Learn how Callbox increased event attendance for a Cloud Provider in Singapore.
2. Eventive
Based in Singapore, Eventive runs events from start to finish. Their team plans the concept, manages the details, and oversees everything on the day itself. They work on corporate gatherings, conferences, and brand activations. They focus on combining well-executed production with targeted marketing to attract the right audience.
3. Asia Events Group
Operates across Southeast Asia with a focus on exhibitions, summits, and trade shows. They build campaigns to generate high-quality attendance, from targeted invites to partnerships that expand reach. Known for connecting brands with the right regional audiences.
4. EventX
Headquartered in Hong Kong, EventX provides event technology for hybrid and virtual events. Their platform handles attendee registration, streaming, and analytics. This makes them a fit for companies that want both reach and measurable engagement. Works well for webinars, conferences, and exhibitions.
5. Salespond
An Australian agency that targets the tech and SaaS sectors. They specialize in acquiring event audiences, appointment setting, and lead nurturing. Their campaigns often focus on C-level and senior decision-makers, making them ideal for high-value B2B events.
6. Pico Global
With a strong APAC presence, Pico runs large-scale events like expos, roadshows, and national pavilions. They offer design, production, and audience marketing. Known for delivering complex projects that combine physical build-outs with engagement campaigns.
Invite high-value prospects and decision-makers to visit your event booth
7. MCI Group
Global agency with offices in major APAC hubs. MCI focuses on corporate meetings, incentive events, and conferences. They provide multilingual support and localized strategies, which is critical when targeting audiences across different APAC markets.
How to Choose the Right Event Marketing Agency
1. Audience Targeting Capability
An agency should have a clear process for identifying and qualifying the right attendees. Ask:
- What data sources do they use?
- How do they verify contact accuracy?
- Do they segment by job title, industry, and buying intent?
- Can they target by geography, especially within APAC markets?
Choose one that blends high-quality data with active outreach rather than relying on generic mailing lists.
2. Industry Experience
Experience in your sector means faster strategy alignment and better results. Review:
- Past campaigns in your industry
- Types of events they have supported (conferences, trade shows, product launches)
- Understanding of industry-specific decision-makers and buyer cycles
- If they have not worked in your space, check if they have relevant cross-industry experience with similar sales cycles or target audiences.
3. Regional Knowledge
Asia Pacific is not one market. Culture, language, and business etiquette vary widely. Look for agencies with:
- Local teams or partners in your target countries
- Multilingual outreach capabilities
- Familiarity with regional event calendars and industry hubs
- Understanding of compliance laws like PDPA, CCPA, or ACMA rules for outreach
- This ensures your campaign avoids missteps and resonates with the local audience.
Explore Ways to Attract Attendees to APAC Events
4. Technology and Tools
An effective agency uses modern tools to track, optimize, and scale campaigns. Ask:
- Do they have an integrated CRM or event management platform?
- Can they track registrations and attendance in real time?
- Do they use AI or automation for audience targeting and follow-up?
- Will you have access to campaign reports during and after the event?
- Good technology also means faster adjustments if campaign metrics are off-target.
5. Multi-Channel Outreach Strategy
Relying on a single channel limits your reach. Look for agencies that engage prospects through:
- Email marketing with personalized messaging
- Phone outreach for higher-value invites
- Social media engagement, especially LinkedIn, for B2B events
- Retargeting ads for those who have shown interest
- On-site engagement tools for the day of the event
- Multiple touchpoints increase registration rates and attendance confirmation.
6. Post-Event Strategy
Many events miss out on follow-up revenue. Ask the agency:
- How will they capture attendee data during the event?
- What is their plan for post-event nurturing?
- Can they score leads based on engagement to prioritize sales follow-up?
- Will they help create personalized thank-you emails or post-event offers?
A strong follow-up process converts interest into actual sales opportunities.
Learn how to master email follow-ups with these 5 tips for Singapore Events
7. Performance Metrics and Accountability
You need measurable results. Before signing, define:
- Target registration numbers and attendance goals
- Conversion benchmarks (from invite to registration, registration to attendance)
- Lead quality criteria
- Reporting frequency and format
Agencies that provide transparency and clear KPIs are easier to evaluate and hold accountable.
Discover the right KPIs to measure your B2B Event Success.
8. Budget Fit and Value
Do not choose only on price. Look at:
- What’s included in the package (creative, outreach, follow-up)
- Whether they offer flexible packages or long-term partnerships
- ROI potential compared to event investment
Value comes from the quality of attendees and post-event leads, not just the cost per registration.
When you use these criteria, you can shortlist agencies that not only attract people to your event but also help you turn that attendance into measurable business growth.
Smart, cost-efficient event marketing that delivers results.
Why This Matters for Your Next Event
Events are expensive and time-sensitive. You only have one shot to make them work. A good agency ensures your seats are filled with the right people and that you have a plan to engage them beyond the event. Whether you’re launching in a new market, hosting a thought leadership summit, or running a roadshow, these agencies can help turn your event from a cost center into a revenue driver.
